Travis Kelce Announces a Major Career Move Ahead of What May Be His Final NFL Season
Travis Kelce Announces a Major Career Move Ahead of What May Be His Final NFL Season
Meg WaltersTue, August 18, 2026 at 3:15 PM UTC
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Credit: GettyThe Gist -
Travis Kelce has announced plans for a new business venture.
The tight end is launching Tekta, a new agency to connect advertisers with college athletes and universities.
The career move comes just after his wedding to Taylor Swift.
It’s a big year of change for Travis Kelce. Just a month after tying the knot with Taylor Swift, the NFL player has announced an unexpected career move.
According to a report from Variety, the tight end is partnering with French advertising company Publicis Groupe. They will collaborate on the launch of a new agency called Tekta, linking advertisers with college athletes and universities with the help of talent rep 3 Arts Sports. The venture comes amid a push for “name, image and likeness (NIL)” campaigns under new rules that allow college student-athletes to earn income from endorsements, appearances, and social media deals.
Travis Kelce in April 2026.Credit: Getty
“The fluid NIL and college sports landscape has everyone scrambling to keep up,” said Kelce, in a statement. “I am excited to leverage my lived experience and professional perspective to help close the gap for brands and athletes alike. Streamlining the process will allow everyone to fully realize the potential of engaging across the board, including the significant opportunity that lies in those untapped sports and undiscovered personalities.”
Suzy Deering, CEO, Publicis Sports, also made a statement: “Many of our clients are looking for ways to connect with customers at a local level, while also delivering scale and laddering up to a regional or national program. This has been challenging—if not impossible—to do from a brand standpoint, given all the pain points. Through the unique combination of Publicis Sports, Travis and 3 Arts Sports, we’re able to bring our strengths together to do this seamlessly for our clients.”
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Travis Kelce in April 2026.Credit: Getty
Kelce and Swift married last month on July 3 at a lavish, private ceremony at Madison Square Garden. Since then, Kelce has returned to Kansas for the upcoming NFL season. According to some reports and speculation, this season may be his last as a football player.
Kelce has also begun branching out into acting in recent years, appearing in Ryan Murphy’s Grotesquerie and Happy Gilmore 2.
“I don’t necessarily know if I’ll take it and run with it when I’m done playing,” he told GQ of his acting ambitions, “but I know that I want to stay around the football world as a profession and then dabble in other areas as well.”
He added, “I do want to have free time. I do want to have the ability to be around my family. I don’t want to get too busy to where I’m traveling all over the world and I’m not present at home.”
Travis Kelce in October 2025.Credit: Getty
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